Alan Zorfas

Alan is an expert in customer intelligence and organic growth. After holding leadership roles in top agencies, Alan co-founded Motista to provide brands intelligence on emotions that is predictive, actionable and scalable.

Alan leads Motista’s innovation activities enabling brands to identify and target customers who are Emotionally Predisposed and activate Predictive Motivations™ to drive customer behaviors. Alan oversees Motista’s Genome of Human Motivations™ - the largest dataset on human motivations. And, he directs Motista’s analytics linking human motivations to financial value across dozens of industries.

Alan has authored articles for the Harvard Business Review and contributed to publications for Forrester, CEB and Branding Magazine.

Prior to co-founding Motista, Alan spent 20 years in senior client management and strategy roles for top agencies. He served as a Partner and Chief Strategy Officer of EPB/Panoramic Communications and Head of Integrated Marketing for DDB. Alan began his career as one of the earliest team members at Mullen Advertising. In these roles, he consulted leading, global brands across every major industry. Alan’s agency career helped him identify the need that Motista fills today - predictive and actionable intelligence on customer emotions.

Alan is a graduate of Boston University.