Shirley Qu

Shirley Qu has a diverse range of work experience in the field of marketing and digital marketing. Shirley most recently worked at Motiv as the Director of Marketing Automation Services, where they productized offerings, managed a team of consultants and developers, analyzed team capacity, and improved processes and documentation. Prior to that, they worked as a Solution Architect at Motiv and as a Senior Digital Marketing Consultant, leading Eloqua implementation projects, developing email and cross-channel marketing campaigns, and integrating marketing automation platforms with CRM systems.

Before joining Motiv, Shirley worked as a Digital Marketing & Analytics Intern at USAA. Shirley also gained experience as a Marketing Specialist at Vistandard China, where they analyzed sales data and worked with department heads and clients to recommend product positioning strategies. Additionally, they worked as a Service Analyst Intern at Au Coeur DuLuxe, managing mystery shopping projects and conducting store performance analysis.

Shirley's earliest work experience was as a Digital Marketing Intern at Digitop Advertising, where they conducted market research and developed online marketing strategies for CPG clients. Throughout their career, Shirley has demonstrated strong skills in marketing automation, project management, data analysis, and strategic planning.

Shirley Qu's education history includes a Master's Degree in Integrated Marketing Communications from Northwestern University, which they obtained from 2014 to 2015. Prior to that, they completed a Bachelor of Commerce (B.Com.) with a focus on International Business and General Management at the University of Victoria from 2010 to 2013. Shirley also holds a Bachelor's Degree in Economics from Sun Yat-sen University, which they obtained from 2008 to 2013.

In addition to their formal education, Shirley has obtained several certifications. In 2017, they became an Oracle Eloqua Marketing Cloud Service 2017 Certified Implementation Specialist. In 2016, they obtained certifications as an Oracle Sales Cloud 2016 Certified Implementation Specialist. Shirley also holds a SAS Certified Advanced Programmer for SAS 9 certification, which they obtained in 2015. Shirley is also Conversational Marketing Certified by Drift since July 2020 and has a Google Analytics Individual Qualification since April 2015.