Cyro Couto

Cyro Couto is an accomplished professional in customer experience and marketing, currently serving as Head de CX at MOTIVA CONTACT CENTER since November 2022, where responsibilities include the development of the Núcleo de Relacionamento Avançado project for Claro. Concurrently, Cyro has been a professor at ESPM since August 2017 and an associate professor at FIA since August 2015, teaching various courses related to consumer behavior and services. Previous roles include Head de Marketing e Comunicação at Instituto Ânima, CX Strategist at StartSe, and CX Consultant at Claro Brasil, where significant contributions were made to key projects. Cyro also founded Navis Business Consulting, focusing on marketing and customer success strategies. Educational qualifications encompass a doctorate in Administration from ESPM and a master's degree in Communication and Culture from Universidade de Sorocaba, among other credentials in strategic communication and public relations.