Eduardo "Eddie" Casado

Eduardo "Eddie" Casado has a diverse work experience in various roles related to growth marketing, marketing management, and product management.

Their most recent position was as the Senior Growth Marketing Manager at Mouseflow, where they collaborated with the marketing team and other stakeholders to unlock growth opportunities for the brand. Their responsibilities included setting up growth frameworks, improving conversion rates, and generating leads through various initiatives.

Prior to that, Casado worked as a Growth & Marketing Consultant, emphasizing the importance of alignment within a company to drive growth.

Eduardo "Eddie" also served as the Growth & Marketing Lead at upRing, where they spearheaded the development and implementation of attribution and behavior tracking platforms. Eduardo "Eddie" also executed go-to-market strategies, created multi-channel onboarding strategies, and designed rich-media assets for the brand's website.

At Planandgo, Casado held the position of Head of Marketing & Growth, leading a successful multi-channel marketing campaign that increased retention rates. Eduardo "Eddie" also set and achieved strategic goals, developed marketing campaigns, and oversaw marketing functions and operations.

Casado gained experience in the automotive industry as the Head of Marketing at Amovens, where they planned and executed strategies that led to the company's success in the private leasing market. Eduardo "Eddie" also managed a multi-disciplinary marketing and product team and developed the brand's social media strategy.

In addition, they have held various digital marketing roles at Amovens, Vertigo Music | App, and Tiny Horse / Caballito, where they managed digital marketing campaigns, performed marketing analytics, and collaborated with content production.

Casado's career also includes experience as a Product Manager at Grupo Mediapro, where they were responsible for launching and commercializing a live-streaming electronic music platform.

Eduardo "Eddie" began their career as a Recording/Mixing Engineer, working with renowned artists and earning multiple Latin Grammy nominations.

Casado's skills and expertise cover a range of areas, including growth marketing, product management, marketing strategy, digital marketing, and team management.

Eduardo "Eddie" Casado has a diverse educational background. Eduardo "Eddie" attended U.E Colegio "Los Proceres" and obtained their High School Diploma in an unspecified year.

After high school, they pursued their passion for music by attending multiple institutions. From 2005 to 2006, they completed a Diploma in Audio Technology at SAE Institute Miami. Eduardo "Eddie" then attended Miami Dade College from 2005 to 2007, where they obtained an Associate of Science (AS) degree in Music Business - Creative Production. Additionally, in 2007, they participated in a Summer Program at Berklee College of Music focusing on Performance - Hand Drums.

Seeking further education in the field of sound design, they attended Trebas Institute from 2009 to 2010 and obtained a Diploma in Sound Design.

Transitioning to a different field, Eddie pursued a Bachelor's degree. Eduardo "Eddie" attended Florida International University from 2010 to 2013 and earned a Bachelor of Arts (B.A.) in Anthropology-Sociology, with a focus on Sociology. Eduardo "Eddie" also simultaneously earned a Bachelor of Science (BS) in Mass Communication with a specialization in Advertising during the same period at the same university.

Throughout their education journey, Eddie has also obtained various certifications to enhance their skills. Eduardo "Eddie" completed the "Duality Console Commissioning" course offered by Solid State Logic - SSL in August 2011. In November 2005, they obtained a certification in "Production Techniques for Surround Sound" from Fits and Starts Production, LLC. Eddie has also acquired multiple certifications from Google AdWords Certified, including "AdWords Fundamentals" and "Mobile Advertising" in November 2015. Additionally, they completed the course "Building Your Data Science Team - Learn to hire, foster, and manage data science teams that produce deeper insights and more effective reports and visualizations" offered by Lynda.com in March 2017. Their most recent certification is "Growth Hacking with Digital Marketing" from Udemy, obtained in September 2018.

Overall, Eddie's education history reveals their wide range of interests and dedication to continuous learning in various fields such as advertising, sociology, music, sound design, and data science.