Leticia Guimarães

Leticia Guimarães has a diverse work experience in marketing and leadership roles. Leticia currently works as the Head of Marketing at Movado Group, Inc, where they are responsible for the communication and marketing strategy for nine watch brands in Brazil. Leticia leads and structures marketing activities, selects partner agencies, negotiates contracts, and defines budgets and communication pillars for each brand. Leticia also plans and executes various marketing actions, including online and offline campaigns, social media, PR, events, and point of sale activities. Leticia is a brand ambassador, ensuring the execution of local campaigns aligns with the global brand concept.

Prior to their current role, Leticia served as the Marketing Manager at Victorinox, where they led strategic management and sustainable brand growth in Brazil. Leticia developed communication strategies for Swiss brands Victorinox and Wenger, focusing on brand positioning and sales distribution in strategic markets. Leticia also contributed to improving the ecommerce platform and expanding distribution in marketplaces.

Before joining Victorinox, Leticia worked at PVH/Calvin Klein Brasil for several years, starting as an Analyst and progressing to Coordinator, Supervisor, and eventually Marketing Manager. In these roles, Leticia developed communication strategies and branding campaigns based on global campaigns adapted for the local market. Leticia negotiated press and media coverage, implemented influencer and brand advocacy strategies, and analyzed brand performance and audience metrics for decision-making. Leticia also managed digital media channels and led branding and positioning projects. Leticia was involved in implementing and managing the SAC 2.0 platform.

Overall, Leticia has demonstrated expertise in marketing strategy, brand management, communication, digital media, and leadership throughout their varied work experience.

Leticia Guimarães completed a Pós Graduação in Gestão de Negócios com ênfase em Marketing at ESPM Escola Superior de Propaganda e Marketing from 2010 to 2011. Prior to that, they earned a Bacharelado in Design de Moda from Universidade Federal de Goiás between 2003 and 2006. Additional information on their education history at FGV - Fundação Getulio Vargas is not available.