Casey Garth

Casey Garth is a seasoned professional with extensive experience in product and consumer insights, currently serving as the Sr. Director of Product Insights and Sr. Director of Consumer Insights at Nike since October 2011. Garth is tasked with diagnosing key challenges and opportunities for consumers, focusing on the needs of athletes both currently and in the future. Previous roles at Nike include Sr. Director of Footwear Operations, Sr. Director of Global Merchandising Operations, and several positions in pricing and merchandising. Prior experience includes a role as a Research Analyst at MaPS, where Garth developed consumer segmentation studies and conducted in-depth analyses for Fortune 500 companies, along with serving as VP of Marketing and Communications at Geothermal Genius, where significant increases in website traffic were achieved. Garth also has media relations experience from an internship with the New York Islanders. Education includes a BA in Professional Writing from Carnegie Mellon University and further studies at Boston University.