Katherine Roa Azuero

Katherine Roa Azuero currently serves as Chief Commercial Officer at MOVii, guiding the company's growth strategy and financial integration for both individuals and businesses in Colombia. With a strong focus on simplifying financial products, Katherine has driven the development of services such as Payin, Payout, and Banking as a Service. Previously, Katherine held several leadership roles at MOVii, including Head of Fintech as a Service and Director of Operations, where achievements included managing an exponential user growth and optimizing operational processes. Katherine's experience extends to contributions as a Knowledge Partner at Atheneum and AlphaSights, providing consultancy in the Fintech and Digital Banking sectors, and prior roles in treasury and organizational performance at Moviired and A Toda Hora S.A. Katherine holds multiple degrees, including a degree in Industrial Engineering and several specialized certifications in leadership and innovation.