Louann Hogberg

Louann Hogberg, MBA, serves as an Analytics Consultant at Market Performance Group, where responsibilities include defining information needs and assessing brand effectiveness for CPG clients. Previous experience includes roles such as Director of Business Analytics at J. Jill, where leadership was championed in fostering a data-driven culture and mentoring a team of analysts, and Senior Manager of Business Strategy & Analytics at CVS Health, where measurement and marketing strategies for the CarePass membership program were developed. Additional experience encompasses positions at Ocean Spray Cranberries, Dunkin' Brands, BNY Mellon, and Centre Pediatric Associates, each contributing to expertise in business analytics, marketing effectiveness, and strategic decision support. Louann holds an MBA in Financial Analytics and a BA in Business Management, graduating Summa Cum Laude from Simmons University.