MRI-Simmons
Joe Ciotoli has a wealth of experience in research and insights, mainly focusing on customer experience. Joe is currently serving as the Director of Digital Ops at MRI-Simmons, a position they have held since April 2021. Prior to this, they worked as the Director of Research & Insights at Strativity Group from January 2019 to April 2020. In this role, they proposed, designed, and managed various customer experience research programs for clients in different industries. Before joining Strativity Group, Joe worked as the Director of Research at VeraQuest, Inc from March 2012 to December 2018, where they handled custom marketing research projects for clients in various sectors. Joe also held a position as Vice-President at Ipsos, where they led a $3M mobile device usage measurement platform for a major media company. Joe's earlier experience includes roles as a Product Director at Harris Interactive (now Nielsen) and as a Senior Project Manager at Mediamark Research (now GfK MRI).
Joe Ciotoli earned a Bachelor of Science in Economics with a concentration in Marketing and Finance from the University of Pennsylvania from 1988 to 1991.
MRI-Simmons
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MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.