Sarah Liddle has an extensive work experience in the media and research industry. Sarah started their career as an Account Manager at Nielsen Audio in 2000, where they worked until 2004. During this time, they also served as a Senior Training Service Consultant, successfully transitioning radio markets to a new methodology and training clients nationwide. Sarah then joined Nielsen in 2011 as an Account Manager, specializing in client solutions for Univision. In 2014, they transitioned to MRI-Simmons, where they held various roles including Vice President of Agency & Advertiser Sales and Vice President of Media Sales.
Sarah Liddle has a Bachelor of Arts degree in International Relations from the University of Wisconsin-Madison.
MRI-Simmons
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MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.