Erica Greenberg

Erica Greenberg is a seasoned media professional with extensive experience in digital investment, brand partnerships, and integrated marketing communications. Currently serving as the Brand Partnerships and TV Lead at MRM since October 2022, Erica manages diverse media buys across content syndication, digital formats, and Event sponsorships. Previously, Erica held roles at Zenith, including Associate Director and Digital Media Supervisor, overseeing major brands such as Reckitt Benckiser and their Health and Household lines. Additional experience includes digital media supervision at OMD USA and Mindshare, focused on prominent accounts like HASBRO Toys and Pandora Jewelry. Erica’s career began in event planning and public relations, complemented by a Bachelor of Applied Science in Integrated Marketing Communications and a minor in Women's Studies from Ithaca College.