Isabela Albero

Managing Director - Global Strategy (electronic Arts) at m/SIX

Isabela Albero has extensive work experience in the field of media strategy and planning. Isabela is currently serving as the Managing Director - Global Strategy at mSix&Partners, specializing in Electronic Arts. Prior to this, they worked at Mindshare, where they held various positions, including Global Media Director for Nike and Regional Media Director for Nike Asia, Pacific & Latin America. In these roles, Isabela collaborated with teams across different regions and was responsible for comms planning, audience insights, media strategy and buying, and campaign measurement. Before joining Mindshare, they worked as a Media Director at Santa Clara - Agência & Consultoria de Comunicação, where they managed teams and media strategies for clients such as AB Inbev, Pernod Ricard, and Tokio Marine. Isabela also gained valuable experience as a Media Director at Ogilvy and as a Media Innovation Manager and Media Supervisor at AlmapBBDO. Isabela started their career as a Media Planner at McCann.

Isabela Albero completed their education with different degrees and courses in various institutions. In 2004, they attended ESPM Escola Superior de Propaganda e Marketing and graduated in 2007 with a degree in Social Communication. In 2013, they enrolled at ESPM Escola Superior de Propaganda e Marketing once again and pursued a Master of Business Administration (M.B.A.) in Consumer Science, which they completed in 2014. During the same period, from 2013 to 2014, Isabela also attended Miami Ad School (M.AD School) and obtained a degree in Media Creative. Most recently, between 2015 and 2017, Isabela served as a Course Coordinator for Media Creative at Miami AD School.

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Timeline

  • Managing Director - Global Strategy (electronic Arts)

    September, 2022 - present

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