Nghia Lam

Nghia Lam has a diverse work experience in various roles and companies. Nghia is currently working as a Strategic Planning Director at mSix&Partners since July 2021. Prior to this, they worked at Anheuser-Busch InBev from March 2020 to May 2021, where they served as a Connections Lead - SEA cum. Marketing Planning & Performance Management (PPM). Nghia was responsible for developing media strategic direction, managing media activation, and leading new digital initiatives for AB InBev brands. Before that, Nghia worked at Beiersdorf Vietnam as a Digital/Media/eCom Manager from November 2018 to February 2020, where they managed both traditional and digital media for NIVEA in Vietnam, collaborated with media agencies, and developed digital/media/e-commerce strategies. Prior to that, they worked at Wavemaker as a Digital Manager from October 2015 to September 2018. Nghia's earliest work experience was at MicroAd, Inc., where they served as a Team Lead from June 2015 to September 2015 and as a Business Development Executive from August 2014 to May 2015. In these roles, they demonstrated leadership skills, analyzed individual performance, reached out to potential clients, proposed online proposals, and supported customer needs.

Nghia Lam obtained a Bachelor's Degree in Business/Commerce, with a focus on Marketing, from RMIT University, which they attended from 2010 to 2013. Following that, they pursued a Master's Degree in International Business at La Trobe University, completing it in 2014. In 2016, they enrolled at GroupM, where they earned a Master of Media degree with a specialization in Communication and Media Studies. During the same year, they also completed a program at GroupM's Digital Academy, focusing on Digital Communication and Media/Multimedia. In terms of certifications, Nghia Lam achieved the AB InBev Marketing Academy's recognition as one of the top 20% globally in December 2020. Nghia also obtained certifications in Google Ads Display and Google Ads Video in December 2021.