Simon Foster

Global Head Of Product Innovation at m/SIX

Simon Foster has a diverse and extensive work experience in the field of data science, analytics, and marketing. Simon began their career at Ogilvy as the Head of Broadcast Direct Media Planning, where they worked on accounts such as Amex, BUPA, and Eagle Star. Simon then moved on to Mindshare as a Managing Partner before becoming a Communication Planning Director at Initiative Media. At FCB Global, Simon served as the European Interactive Media Director, focusing on digital media strategies and campaigns for clients such as Brittany Ferries, Compaq, and Samsung. Simon later joined PHD as the Managing Director of Analytics and D2C, overseeing the company's direct marketing and analytics functions. Simon also worked at Marketing IQ as a Marketing Insight and Effectiveness Consultant before joining The Kite Factory as a Board Director and MD of Analytics. At the7stars, Simon served as the Data & Analytics Team Lead on an interim basis, providing senior-level support in insight, data strategy, and campaign evaluation. Currently, Simon is working at mSix&Partners as the Global Head of Data Science, leading the data science team and overseeing the implementation of advanced reporting, marketing optimization, and sponsorships.

Simon Foster has a diverse education history. Simon completed their Bachelor of Arts Honors degree in Human Geography at the University of Liverpool. Afterwards, they pursued a Postgraduate Diploma in Management Studies at Sheffield Hallam University. Simon then went on to attain a Master's degree in Marketing from the University of Westminster. Additionally, Simon Foster obtained their 9 GCSEs and 3 A levels from Repton School.

In terms of additional certifications, Simon Foster has achieved various credentials. Simon completed courses such as "Tree Based Models in R," "Visualising Geospatial Data in R," "Analyzing Social Media Data in R," "Time Series Analysis in R," and "Statistics Fundamentals in R Track" at DataCamp. Simon also obtained the IPA Commercial Certificate from the Institute of Practitioners in Advertising. Furthermore, they have taken courses in "Correlation and Regression in R," "Data Manipulation with dplyr," "Intermediate R," "Modelling with Data in the Tidyverse," and "Multiple and Logistic Regression in R" at DataCamp, although the specific completion details are not available.

Links

Previous companies

Initiative logo
Mindshare logo

Org chart

Timeline

  • Global Head Of Product Innovation

    October 1, 2023 - present

  • Global Head Of Data Science

    July, 2021

  • Head Of Analytics EMEA

    October, 2019

  • Client Lead Talktalk

    January, 2019

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