Ariel Herszenhorn

Ariel Herszenhorn is an accomplished executive with extensive experience in business development, sales, and strategic planning. Currently serving as Vice President of New Business at Loggi since July 2019, Ariel has held multiple titles including VP of Commercial Strategy and VP of Sales, contributing to the company’s growth by connecting Brazil. As an ambassador for Mulheres no E-commerce since January 2022, Ariel promotes women's participation in the e-commerce sector. Previous roles include General Manager and Financial Planning Manager at Total Express, focusing on effective planning and decision-making. Ariel has a background in mergers and acquisitions during tenure at AbrilPar, as well as experience in strategic analysis and new business projects. With an MBA in Business Innovation from FIAP and a degree in Business Administration from FGV, Ariel's educational foundation complements a robust professional trajectory.