Patricia Cotti

Patricia Cotti has extensive experience in the retail and e-commerce sectors, currently serving as the Adjunct Director of Retail Studies at IBEVAR, where responsibilities include market research and stakeholder engagement. In addition to this role, Patricia acts as the Head of Business Modeling at DRIVEN.CX, mentoring teams in business modeling and digital transformation. Patricia is also an ambassador for Mulheres no E-commerce and a member of the Committe Couromoda de Varejo, focusing on solutions for the footwear and apparel sectors. In academia, Patricia holds teaching positions at several prestigious institutions, including ESPM, FIA, and the University of São Paulo, where subjects such as consumer behavior and digital business trends are taught. Patricia's educational background includes a Doctorate in Retail from the University of São Paulo and multiple advanced qualifications in marketing and consumer behavior.