Demian Brink

Demian Brink has a diverse and extensive work experience in the field of media and digital strategy. Demian is currently serving as the EVP, Director of Media Data Sciences at Mediahub Worldwide since March 2022. Prior to this role, they were the SVP, Media Data Sciences at the same company from July 2019 to March 2022.

Before joining Mediahub Worldwide, Demian worked at The Martin Agency as the SVP/Analytics and Comms Planning from June 2015 to June 2019. In this role, they successfully developed new capabilities such as attribution modeling, programmatic and paid social media, data visualization, and Ad Ops, which resulted in additional revenue streams for the agency. Demian also collaborated with creative and PR teams on an award-winning 'She-I-O' activation and consolidated agency research tools to reduce costs.

Prior to The Martin Agency, Demian held the position of VP/Account Services at Spyder Trap from September 2012 to May 2013. Demian excelled in scoping and securing web development, app development, email, and social media projects. Demian also managed a team of Business Analysts to ensure timely and budget-friendly project completions.

Demian's work experience also includes their role as VP/Director of Digital Strategy at Preston Kelly from August 2011 to September 2012. Demian was responsible for managing web design, paid social, SEM, and other digital efforts for clients like HealthPartners and Virtuwell. Additionally, they led stakeholder interviews and UX work for multiple web projects.

Before joining Preston Kelly, Demian worked at Carmichael Lynch as the Group Director, Consumer Engagement from April 2010 to August 2011. Demian closely collaborated with the performance analytics team to develop investment and attribution models for clients like Harley-Davidson and Ingersoll-Rand. Their media strategy played a key role in their successful launch.

During their time at BooneOakley as Partner, Co-Strategic Director, from July 2007 to April 2010, Demian built media and digital capabilities from scratch. Demian also developed a unique retail program using dynamic creative across various channels.

Demian's earlier career includes roles at The Martin Agency as VP Associate Media Director from 2002 to 2007, Fallon Worldwide as Media Supervisor from 1999 to 2002, and Campbell Mithun as a Media Planner from 1997 to 1999.

Overall, Demian Brink has a strong background in media and digital strategy, with a proven track record of creating additional revenue streams, building capabilities, and delivering successful campaigns for various clients.

Demian Brink earned a Bachelor of Arts (BA) degree in Journalism from the University of Minnesota, where they attended from 1991 to 1996. Additionally, Demian Brink completed a program in Applied Analytics at MIT Professional Education. Demian also attended Tartan Senior High, although the degree name and field of study are unspecified.