Pspo Zïa Bailey

Product Strategist (research Strategist) - Insights + Action at MullenLowe Mediahub Global

Zïa Bailey is currently working as a Research Strategist at Mediahub Worldwide since February 2022. Prior to this, they were an Inclusive Product Management Fellow at The Product Management Center at UW starting from September 2021. Zïa also served as the Diversity, Equity, and Inclusion Chair to the Graduation Student Council at Boston University College of Communication from November 2020 to December 2021. Zïa gained experience in project management as a Project Manager at BU Spark! from September 2020 to December 2021. Additionally, Zïa worked as a Product Manager Intern at Clever Inc. from May 2021 to August 2021. Zïa served as a Project Coordinator at Donna Lawrence Productions from August 2018 to January 2021 and as an Enrollment Service Advisor at Boston University from September 2019 to August 2020. Zïa also completed an Emma Bowen Fellowship at FRONTLINE PBS from May 2018 to May 2019, where they specialized in the creative side of media and gained experience in various aspects of the television industry. Prior to that, they worked as a Student Producer at Boston University from January 2018 to May 2019, and as a Digital Video Fellow at FRONTLINE PBS from May 2018 to August 2018, where they implemented file management systems and produced digital video material for promotion on social media platforms.

Zïa Bailey, PSPO, has a Bachelor of Science degree in Film & Television from Boston University and a Master of Science (MS) degree in Media Science from Boston University College of Communication. Additionally, they have obtained various certifications, including an Inclusive Product Management Accelerator Fellow certification from the University of Washington - Michael G. Foster School of Business in May 2023, an Adelaide Attention Academy certification from Adelaide in May 2022, and multiple certifications from DataCamp, including Cleaning Data in R, Data manipulation with dplyr, Intermediate Data Visualization with ggplot2, Introduction to Data Visualization with ggplot2, Introduction to R, Introduction to SQL, Introduction to Python, and Introduction to Data Visualization with Seaborn. Zïa also holds certifications from Google, including Advanced Google Analytics and Fundamentals of Digital Marketing, both obtained in April 2021, and Google Analytics for Beginners, obtained in August 2019. Finally, Zïa Bailey, PSPO, is a certified Professional Scrum Product Owner (PSPO) from Scrum.org, obtained in January 2021.

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  • Product Strategist (research Strategist) - Insights + Action

    February, 2022 - present