Eduardo Abaunza

Eduardo Abaunza has a diverse work experience spanning various roles in marketing and strategy. Eduardo currently holds the position of Chief Marketing Officer at MultiMoney since May 2023. Prior to that, they served as the Chief Strategy & Growth Officer at luuk from December 2022 to May 2023. Eduardo also worked at hugo as the Director Regional de Mercadeo from May 2021 to November 2022, and as the Director Regional CPG from August 2020 to April 2021.

Before joining hugo, Eduardo served as the Business Development Director at Ternova from August 2020 to September 2021. Eduardo also worked at Termoencogibles S.A de C.V as the Regional Sales Manager (B2C) for Central America from November 2017 to August 2020, and as the Regional Marketing Manager B2D/B2C from January 2016 to May 2018.

Eduardo's earlier experiences include working at SABMiller as the Global Brands Manager from September 2015 to January 2016, as the Consumer Insights Manager from July 2013 to September 2015, as the Retailer and Shopper Insights Manager from July 2012 to June 2013, as the Profitable Revenue Growth Management Jr. Manager from February 2011 to June 2012, and as an Executive Trainee - Marketing from September 2009 to January 2011.

Eduardo began their career at Ave Maria University as an Admissions Counselor from September 2007 to August 2009. Eduardo also briefly worked at Flor de Caña Rum as an International Operations Assistant in 2006.

Eduardo Abaunza obtained a Bachelor of Philosophy degree in Business Administration, Management, and Global Business from Ave Maria University, where they studied from 2002 to 2006. Eduardo also attended Ave Maria University - Latin American Campus during the same period, earning a B. Phil. in Business Administration with a focus on Global Business and Management. In 2013, Eduardo attended the INCAE Business School for the Middle Management Program, an executive education program. Additionally, they have obtained certifications in Lean Six Sigma, with a Silver certification from Simpler Consulting, an IBM Company, in September 2017, and a Bronze certification from the same institution in September 2016.