Amir Shenouda

Amir Shenouda has worked in the toy industry since 2004. Amir began their career as a Senior Buyer at Al-Futtaim for Toys"R"Us in 2004. In 2008, they moved to Hamleys of London as the Buying and Merchandising Director, where they won the Razor International Retailer Award in 2010 and the Hamleys Franchisee Award of the Year in 2010. In 2011, they became the Business Development Manager for Mumzworld.com. In 2013, they moved to Turner (Turner Broadcasting System, Inc) as the Cartoon Network Retail Business Manager for the Middle East & North Africa. In 2014, they joined Souq.com as the Senior Regional Manager for Toys & Baby. In 2017, they became the Regional Category Manager for Amazon. In 2018, they moved to Toy Triangle LLC. as the Ecommerce Director. Finally, in 2021, they founded and became the CEO of mumerz.com.

Amir Shenouda received their BA in Business Management & International Trade from Helwan University Cairo in 1997. Amir also holds a GCE - General Certificate of Education from the British Council - Cairo.