Holly-Lynn B.

Holly-Lynn B. has extensive experience in branding, social media, and community building in the Middle East, particularly in the Mother and Baby category. Holly-Lynn has held various roles in different companies, starting with their current position as Head of Brand at Mumzworld.com. In this role, they are responsible for shaping the brand narrative, identity, and market positioning. Holly-Lynn collaborates closely with cross-functional teams to amplify the brand presence and ensure resonance with the target audience.

Prior to their current role, Holly-Lynn worked as a Social Media & Brand Manager for Mumzworld.com, where they developed and executed the company's overall branding and social media strategy. Holly-Lynn collaborated with the creative team to create engaging assets and communicated the brand's positioning across various touchpoints.

Before joining Mumzworld.com, Holly-Lynn worked as a Social Media & Community Specialist for the same company. This role involved developing and executing a comprehensive social media and influencer marketing strategy to drive engagement and revenue. Holly-Lynn launched a successful influencer program during the peak of the pandemic, helping the company identify and engage with key influencers in the mother and baby community.

Holly-Lynn also founded their own agency called Social Seeds Collective, specializing in social media and influencer marketing for mother, baby, and child brands, as well as family travel and lifestyle. Holly-Lynn'sagency focused on delivering results-driven campaigns tailored to each brand's unique goals.

Additionally, Holly-Lynn co-founded Real Mums, a peer-to-peer support platform for mothers in the Middle East. This platform provided a lifeline for mothers, especially those new to the country or lacking a strong support system.

Overall, Holly-Lynn B. brings a wealth of experience in branding, social media, and community building, with a particular emphasis on the Mother and Baby category in the Middle East.

Holly-Lynn B. attended the Universal American School of Dubai from 2004 to 2008. Holly-Lynn obtained several certifications including the NEBOSH GENERAL CERTIFICATE - CREDIT and IOSH Managing Safely in 2008, as well as the IOSH Working Safely and NEBOSH DIPLOMA - UNITS A&B in the same year.