Jorge Jimenez

Jorge Jimenez, Research Associate, graduated from UCLA with a double major in Neuroscience and Economics. He is particularly interested in the combination of both fields because he believes it holds tremendous potential for the understanding of human decision-making. Throughout his time at UCLA, he participated in research projects and internships that developed his fascination for psychology, behavioral science, neuroeconomics, and consumer neuroscience. He envisions a world where this superior comprehension of behavior produced by the merging of many behavioral sciences can be applied to render healthy, well-informed, and beneficial choices easy to make for individuals and organizations alike, thus improving society in general. He believes market research plays a crucial role in this, as both a means and an end. Jorge hails from San José, Costa Rica, being fluent in both English and Spanish.