Joe Forche` is an experienced sales professional with a background in both online advertising and field sales. Currently serving as a Field Sales Specialist at Musco Lighting since January 2009, Joe specializes in sports lighting solutions and has contributed to advancements in energy efficiency and reduction of light pollution. Prior to this role, Joe worked at Media Relevance, LLC as an Online Advertising Sales Specialist from 2005 to 2008, generating sales for various online advertising formats for large faith-based websites. Joe also held the position of Online Advertising Sales Manager at Salem Media Group/Crosswalk.com from 2000 to 2004, where leadership was demonstrated in driving revenue for media efforts in the faith-based market. Joe's career began in the US Army as a Supply Specialist from 1985 to 1995, and educational credentials include a Bachelor of Business Administration from the University of Florida.
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