Peter Kenefick

Peter Kenefick is a senior insight professional with extensive experience in both Ireland and the UK, currently serving in an Insight role at Musgrave since January 2024. Previously, Peter held the position of Director at Empathy Research from February 2023 to January 2024, focusing on designing and delivering research to aid business decision-making. Peter has also operated as an independent consultant under Heads Up Research & Insight from September 2020 to March 2023 and has held significant positions at Spark market research as Research Director, rdsi as Research Director, and Ipsos MORI as Research Manager. Peter's career began with a secondment at British Airways and is grounded in a Bachelor of Commerce degree obtained from University College Cork between 1996 and 2000.