Jeanette Lofsky

Director Of Lifecycle Marketing at MuteSix

Jeanette Lofsky, MBA, has a diverse work experience with a focus on marketing and communications. Jeanette is currently serving as the Director of Lifecycle Marketing at MuteSix, where they develop and manages email and SMS strategies for e-commerce brands. Prior to this, Jeanette worked as a Retention Marketing Manager at VICI, where they optimized retention strategies and owned email and SMS communications. Jeanette also has experience as an Email Campaign Manager at MuteSix, an Email Marketing Specialist at American Safety Council, Inc, and a Marketing Manager at Borrelli + Partners, Inc. In addition, Jeanette has previously held roles in admissions and program management at Rollins College and Full Sail University. Jeanette has a versatile skill set in areas including targeting strategies, campaign management, design, and brand awareness. Jeanette holds an MBA and has a strong background in developing and implementing effective marketing strategies.

Jeanette Lofsky holds a Master of Business Administration (M.B.A.) degree from the Crummer Graduate School of Business at Rollins College, which they obtained from 2015 to 2017. Jeanette completed their Bachelor of Arts degree in Psychology at Boston University from 2007 to 2008. Prior to that, they pursued Neuroscience at Union College from 2003 to 2006. Jeanette completed their high school education at Tabor Academy from 2000 to 2003. In addition, they have obtained various certifications, including Deliverability Certification and Klaviyo Product Certification from Klaviyo in June 2023, Emarsys Marketing Platform Professional Certification from Emarsys in 2019, Email Marketing Certification from HubSpot Academy in September 2019, and Email and Newsletter Marketing Foundations certification from LinkedIn in 2019. Jeanette also earned another Klaviyo Product Certification in October 2022.

Links

Previous companies

Boston University logo
Rollins College logo
Full Sail University logo
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Capitol Records logo
VICI logo

Timeline

  • Director Of Lifecycle Marketing

    January, 2024 - present

  • Email Campaign Manager

    2021