Michael Vitak

Michael Vitak is a skilled professional with extensive experience in customer experience, education, and growth strategy within the SaaS and digital marketing sectors. Currently serving as Team Lead for Customer Experience and Education, as well as Principal Growth Strategist at Mutiny, Michael partners with leading enterprise companies to develop data-driven website personalization strategies aimed at enhancing conversion rates and revenue impact. Additionally, as an Adjunct Instructor at Virginia Tech's Pamplin College of Business, Michael has created and teaches an Analytics & Metrics in Digital Marketing course. Prior experience includes serving as Lead Account Strategist at Venveo, where Michael developed effective digital strategies for manufacturing clients. Michael holds dual Bachelor's degrees in Marketing Management and Management with a focus on Entrepreneurship, Innovation, and Technology from Virginia Tech.