Matt King

Matt King is an accomplished professional in the health and wellness industry, currently serving as VP of Digital Strategy, Content, and Programming at Vi since October 2021, where the focus is on leveraging AI, data, and gamification to support global wellness initiatives. As a co-founder and VP of Digital Strategy at Muuv Labs since March 2017, Matt contributed to enhancing member engagement and retention in health and wellness companies until its acquisition by Vi Labs. Previous roles include Director of Product Development at YourTrainer.com, where personalized digital fitness experiences were prioritized, and several positions in personal training and academia, including serving as a Graduate Teaching Assistant at The University of Texas at Austin. Matt holds a Master of Education in Kinesiology from The University of Texas at Austin and a Bachelor of Science in Exercise and Movement Science from Missouri State University.