Brian Gefsky

Beej (Brian) Gefsky currently serves as SVP of Content Distribution at MuxIP, where responsibilities include overseeing the distribution of FAST Channels and VOD on various platforms, negotiating partnerships, and strategizing for on-platform marketing and acquisitions. Prior to this role, Gefsky was Vice President of Distribution & Acquisitions at Hartbeat, launching multiple OTT channels and overseeing app development. Previously, as Vice President at Blue Wave Media, Gefsky focused on acquiring and distributing content globally. With experience spanning over two decades in organizations such as NASCAR and G4 Media, Gefsky's expertise encompasses content development, acquisitions, and business development across the entertainment industry. Gefsky holds a Bachelor of Science from Syracuse University and has attended various media-related conferences and conventions throughout a distinguished career.