Tatiana (Jenny) W.

Head Of Product Marketing at MyCase

Tatiana (Jenny) W. has a diverse work experience spanning various roles and industries. Tatiana (Jenny) is currently the Head of Product Marketing at MyCase since January 2022. Prior to this, they served as the Senior Director of Global Product Marketing at Verimatrix from March 2015 to January 2022. Before joining Verimatrix, Tatiana worked at RelayTV as the Director of Brand Marketing from June 2013 to January 2015. Tatiana (Jenny) also has experience in academia, where they worked as an Adjunct Professor of Business at the University of San Diego from August 2009 to May 2013, teaching marketing principles and enhancing students' skills in presentation, writing, and case study analysis.

Earlier in their career, Tatiana held the position of Director of Marketing at Yahoo! from January 2004 to April 2008, where they led the partner marketing team and achieved a 20%+ increase in subscriptions within the first 90 days by implementing an award-winning launch plan for Yahoo! Music software and subscription services. Tatiana (Jenny) also gained experience as a Partner Marketing Manager at Intuit from May 2003 to January 2004, supervising 10 financial Turbo Tax partners and managing the development of partner marketing collateral.

Tatiana's work history also includes a role as a Senior Marketing Analyst at Dell Computer Corporation, where they designed marketing plans, optimized product launches, and implemented direct marketing programs from an undisclosed start year to 2000. Tatiana (Jenny) began their career as a Marketing Communications Coordinator at 3M, where they developed and executed the marketing communications plan and collaborated with product managers and the desktop publishing group to create marcom materials.

Overall, Tatiana (Jenny) W. has demonstrated expertise in product marketing, brand marketing, partner marketing, and teaching, with notable accomplishments in driving customer acquisition, increasing subscriptions, and managing marketing collateral development.

Tatiana (Jenny) W.'s education history includes an MBA degree from the University of San Diego, which they obtained from 2002 to 2004. Prior to that, they completed a Bachelor of Arts degree in Journalism and Public Relations at The University of Texas at Austin from 1991 to 1995. No specific field of study is provided for their MBA degree.

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Timeline

  • Head Of Product Marketing

    January, 2022 - present

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