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Katie Keil

Chief Marketing Officer at MyFitnessPal

Katie Keil has a diverse work experience spanning across various companies and roles. Katie currently serves as the Chief Marketing Officer at MyFitnessPal since August 2021. Before that, they worked at Madison Reed as the Senior Vice President of OmniChannel Marketing from February 2021 to August 2021. Prior to that, they held the position of Vice President of OmniChannel Marketing at Madison Reed from October 2018 to February 2021.

Katie also has experience at Renew Life, where they worked as the Renew Life Marketing Director from April 2016 to October 2018. Katie was responsible for implementing changes in the business strategy and increasing the company's digital presence through marketing campaigns. Katie significantly increased the digital spend and introduced educational programs during their tenure.

Katie has worked at Burt's Bees as the New Business Development - Burt's Bees Innovation from July 2015 to October 2016. Katie played a key role in developing a successful business proposition for functional foods, which included product development and differentiated positioning.

At The Clorox Company, Katie held multiple roles, including Associate Director, Clorox Liquid Bleach, Marketing Manager - Pine Sol, Brand Manager - Pine Sol, Brand Manager - Shopper Marketing, and Associate Marketing Manager. Katie achieved impressive results during their time at Clorox, such as turning around a troubled business unit, growing market share and profit, and developing successful marketing campaigns. Katie also led emergency response efforts during the Ebola crisis and implemented effective retail activation strategies.

Katie began their career at LifeScan as an Associate Marketing Manager in 2007. Katie also gained experience at First Presbyterian Church of Boulder, Neutrogena, and McNeil Consumer & Specialty Pharmaceuticals in various marketing roles.

Overall, Katie Keil's work experience demonstrates their expertise in marketing strategy, brand development, digital marketing, and business growth.

Katie Keil pursued their education at the Stanford University Graduate School of Business from 2006 to 2008, where they obtained their Master of Business Administration (MBA) degree. Prior to that, from 2000 to 2003, they attended the University of California, Berkeley, Haas School of Business, where they earned their Bachelor of Science (B.S.) degree in Business Administration.

Links

Previous companies

Madison Reed logo
The Clorox Company logo

Timeline

  • Chief Marketing Officer

    August, 2021 - present

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