Eva-Lotta Laurin

Eva-Lotta Laurin has a diverse work experience spanning various industries and roles. Eva-Lotta is currently the Chief Marketing Officer (CMO) at Mynewsdesk since April 2020. Prior to that, they served as the Chapter Head Stockholm and Founding Member at Pavilion starting from May 2019. Eva-Lotta also worked as the Chief Marketing Officer at Bannerflow from February 2019 to February 2020, where they played a pivotal role in digitalizing the creation process of online ads.

Earlier in their career, Laurin held the position of Head of Marketing, Nordic region at Salesforce from October 2013 to February 2019. In this role, they were responsible for planning, developing, and implementing marketing strategies in the Nordic region. Eva-Lotta also served as the CEO at SWEDMA, a marketing industry organization, from December 2011 to October 2013, and prior to that, they worked as a Board Member at SWEDMA from May 2017 to May 2019.

Furthermore, Laurin has held various leadership roles in organizations such as Reklamombudsmannen, RO, where they were a board member from December 2011 to October 2013, and Föreningen NIX-telefon, where they served as the Chairman of the board from December 2011 to October 2013. Additionally, they worked as the Chief Adressed Advertising Services Manager at PostNord from March 2011 to November 2011.

Laurin's extensive experience in marketing and leadership roles demonstrates their expertise in strategic planning, budget management, and driving business objectives.

Eva-Lotta Laurin has a diverse education history that spans various fields of study and includes both degree programs and certifications. In 1996, they attended the University of Gothenburg and completed a Master of Science in Business Administration, with a focus on Marketing and Finance. In 2005, they attended IHM Business School, where they studied Personal Leadership.

Eva-Lotta also pursued additional certifications throughout their career. In 2019, they obtained certifications in HubSpot Marketing Software and Inbound Marketing from HubSpot Academy. Eva-Lotta also completed Google Analytics for Beginners training provided by Google. In 2020, they obtained a certification in Agile Leadership Principles and Practices from edX.

In terms of executive education, Eva-Lotta Laurin attended various schools to further develop their leadership skills. In 2011, they completed a Retorikutbildning program at Ledarstudion and studied board work at Styrelseakademien. In 2018, they attended the Ruter Dam Leadership program, focusing on Organizational Leadership. Eva-Lotta also attended CMO school in 2021, CCO School (Chief Customer Officer) in 2022, and Building a GoToMarket Leadership Team in 2023. Despite not specifying a degree or field of study for these programs, they indicate their commitment to enhancing their leadership skills in different areas of business.

Overall, Eva-Lotta Laurin's education history showcases their dedication to continuous learning and professional development. Eva-Lotta has obtained both a Master's degree and various certifications in marketing, leadership, and other relevant areas to support their career growth.