Malena Bjälkdahl

Malena Bjälkdahl has a diverse work experience spanning various roles and industries. Malena is currently working as a Marketing Manager Nordics at Mynewsdesk since January 2022. Prior to this, they served as a Marketing Activation Manager at Kindred Group plc from June 2018 to August 2020. In this role, they were responsible for partner activations and sponsorships, working with both B2C and B2B entities. Malena handled tasks such as pitching agencies, setting scope of work and KPIs, negotiations, project management, and budget responsibility.

Before that, Malena worked as the Country Manager Sweden at LeoVegas in Malta from March 2017 to December 2017. Prior to that, they served as an Account Director at MediaCom from June 2011 to March 2017. In this role, they had responsibilities related to account management.

Furthermore, Malena has also served as a Marketing Responsible at BMW Group Stockholm from January 2005 to June 2011. Their responsibilities included communication in the company, working with media agencies and BMW Sweden to set communication plans, responsible for marketing activities, handling marketing plans and budget, buying media, managing contacts with advert agencies and different media, responsible for the website, and coordinating activities and communication with distributors. Malena was also a member of the Marketing board for BMW Group Sweden.

In addition, Malena has worked as a Project Manager International Marketing at Wasabröd from 2003 to 2005, where they managed internal projects dealing with distributors and increased revenue for the company. Malena was responsible for production of POS-material and design work for crisp bread boxes.

Before that, they worked as a Project Manager at Convenio Communication from 2001 to 2002, managing events and projects for clients, with a focus on IBM.

Malena also has experience as a Marketing Coordinator at Roxen Internet Software AB from 1999 to 2001. Their responsibilities included setting up communication processes internally and internationally, setting up communication plans and graphical profiles, working with distributors, and attending international exhibitions.

Lastly, Malena started their career in sales at TV3 from 1997 to 1999, where they sold advertising space and was involved in launching the website.

Overall, Malena Bjälkdahl has a strong background in marketing, project management, and account management, with experience in a variety of industries such as media, gaming, automotive, and technology.

Malena Bjälkdahl attended Lund University School of Economics and Management from 1990 to 1996. During this time, they pursued an MBA in Business and Marketing with a focus on Economics.