Kate Cruz

Kate Cruz is an accomplished marketing professional currently serving as Associate Vice President for GCash for Business Growth Marketing at GCash (Mynt - Globe Fintech Innovations, Inc.) since March 2023. Previously, Kate held various leadership positions at Shopee from January 2019 to February 2023, where responsibilities included managing the B2B marketing division and driving revenue-generating strategies. Notably, Kate launched Super Brand Day in the Philippines, significantly boosting GMV. Earlier career experiences include serving as a Brand Strategist at McCann Worldgroup, where creative solutions were developed to address business challenges, and as an Assistant Brand Manager at Del Monte Philippines, leading a successful brand revamp. Kate holds a Bachelor of Applied Science in Commerce with a major in Economics from the University of Santo Tomas.