Sarah Welsh

Sarah was appointed CEO of Retail on 30th March 2020. With over 25 years of retail and brand experience within the UK high street; Sarah started her career on the shop floor, with her great passion for product, she quickly developed her skills in buying and has held senior buying roles at both River Island and Miss Selfridge before joining Oasis. Having spent 18 years at Oasis she has been fundamental in shaping the unique customer and product proposition, most recently as Managing Director.