Samantha Yehle

Samantha Yehle is an experienced marketing professional with a strong focus on social media strategy and brand management. Currently serving as Head of Social Media at Nara Organics since September 2025, Samantha previously held the position of Director of Social Media at Frida, where efforts in developing a video-first social strategy resulted in over 759 million organic impressions. Samantha's extensive experience includes roles such as Senior Marketing Manager at both Frida and The Rounds, as well as a long tenure at Saucony, where various responsibilities ranged from leading field marketing teams to managing sustainability initiatives. Samantha's career also features positions in fitness instruction and marketing coordination, underpinned by a degree in Communication Studies from New York University.