Lawrence (crmMaven) Reid is a highly skilled professional with expertise in customer relationship management, project management, and business analysis. Holding certifications such as CBAP, DTM, PMP, and CSM, Lawrence has served as a CRM Administrator at the National Council for Mental Wellbeing, and has held various roles including CRM Consultant and Application Integrator at Lee Financial Corporation. Experience as a Business Analyst at Concentra and as a CRM Specialist at Southlake Focus Group further demonstrates proficiency in CRM administration and development. Additionally, Lawrence has worked as a Managing Consultant at Conexus SG and has pursued education at Southern Methodist University and Dreamforce from 2015 to 2023.