Kimberley Townsend

Kimberley Townsend has over 6 years of experience working at National Express LTD, where they served as the Head of Brand Marketing, UK. In this role, they developed and implemented marketing strategies and campaigns to increase brand awareness and achieve revenue targets. Kimberley was a key member of the UK leadership team and responsible for driving marketing activity across all customer touchpoints.

Prior to National Express, Kimberley was the Head of Marketing at Resorts World Birmingham. During their time there, they successfully launched a new retail and leisure scheme to the Midland's market through large-scale marketing campaigns and events. Kimberley also redefined the global brand and positioning for the UK market based on extensive market research.

Before that, Kimberley worked as the Marketing and Communications Manager at RETAIL BIRMINGHAM LIMITED, where they led the development and implementation of integrated campaigns and events to drive retail sales and footfall into Birmingham city centre. Kimberley also managed a large-scale city retail event, Style Birmingham Live, for three consecutive years.

Kimberley began their career as a Senior Account Manager at Core, where they worked across various sectors such as commercial property, retail, and leisure. Prior to that, they were an Account Executive at JBP.

Kimberley Townsend attended the University of the West of England from 2001 to 2005, where they earned a BA (hons) degree in Marketing.