Aleksandra Simic

Aleksandra Simic is a marketing and innovation professional with extensive experience in the food and beverage sector. Currently serving as the Marketing & Innovation Head at the National Food Products Company (NFPC Group), Aleksandra leads marketing initiatives across various categories, including water, dairy, and beverages, managing brand positioning, consumer marketing, and innovation strategies. Previous roles at Nielsen involved driving marketing effectiveness analytics and providing advanced insights for new product launches and pricing strategies across Africa and the Middle East. Aleksandra holds a Master of Science in Management and Organization with a focus on Multimedia Communication and Public Relations, as well as a Bachelor of Science in Management and Organization with a specialization in Marketing, both from the University of Belgrade.