Tari Reinink

Tari Reinink heads National Heritage Academies (NHA) marketing efforts, strategically guiding the NHA brand across a growing number of touch points. As such, she manages how our story is expressed and shared, both internally and with parents and community leaders. Serving as our lead brand architect, Tari is responsible for the enrollment of the students in all of our schools. As our chief parent advocate, Tari works tirelessly to meet parent needs and ensure an excellent customer experience. "There is nothing more fulfilling than impacting the life of a child. NHA provides me that opportunity," she says.

With a background of more than 20 years of marketing leadership, Tari brings a wealth of integrated brand-building experience to her position. Prior to her current position at NHA, she served as vice president of global marketing for Alticor, where she gained deep knowledge of brand positioning, strategy, and creative execution - all while spearheading new methods for measuring results.

Tari is an expert in multi-cultural marketing, having successfully marketed billion-dollar brands to consumers all over the world, including all of North America, Europe, China, and Japan. She applies her multi-cultural experience to NHA’s diverse consumer groups, methodically developing and delivering targeted messaging and a customized experience to all external stakeholders.

She is a member of the National Charter Schools Professional Networking group, the eMarketing Association Network, the American Marketing Association, the Direct Marketing Association, WOMMA (Word of Mouth Marketing Association), and the Academy of Marketing Science.