Vladislav Tikhomirov

Vladislav Tikhomirov is an accomplished professional with extensive experience in marketing, pricing, and customer relationship management. Currently, Vladislav serves as the Head of Pricing and Own Brands at METRO Russia, overseeing various roles focused on target group management, market research, and customer intelligence since July 2010. In addition to this role, Vladislav has been a Visiting Lecturer and Associate Professor of Practice at the National Research University — Higher School of Economics since January 2020, where courses include Projects and Databases in Academic and Marketing Research and Management of Costs and Pricing. Previous positions held include Head of Advertising Planning Department at X5 Retail Group and multiple senior roles at detsky mir, highlighting expertise in media planning, advertising, and promotional strategies. Vladislav possesses a Bachelor’s degree in Sociology from State University — Higher School of Economics and a Master of Arts in Sociology from The University of Manchester.