Yulia Shekina

Yulia Shekina is an experienced communications professional with a diverse background in brand management and public relations. Currently serving as the Head of Communications for Avon at Natura &Co since November 2017, Yulia oversees a variety of communication strategies and manages a considerable portfolio, including internal communications, CSR, and digital campaigns. Prior roles include leading corporate communications at adidas Group, where responsibilities spanned employer branding and event management, as well as positions in PR and content management at PwC and Meucci Firenze. Yulia holds degrees in Television Journalism and Journalism from the Останкинский Институт телевидения и радиовещания and the Institute of Business and Politics, respectively.