Corte Swearingen

Manager of Site Usability, Conversion Optimization & Web Analytics at Natural Life

Corte Swearingen has over 30 years of diverse work experience. Corte started their career as a Particle Physicist Intern at Brookhaven National Laboratory, where they were involved in significant experimental projects. Corte then moved into business development and product management roles in companies like Cole-Parmer and Daigger. From 2007 to 2012, they operated their own consulting service, Swearingen Marketing Services, where they provided marketing strategy advice to small business owners.

Starting in 2009, Corte transitioned into the field of e-commerce and digital marketing. Corte served as the Corporate Director of e-Commerce at Block and Company, managing the growth of company websites and implementing various online strategies. Corte then joined Americaneagle.com as the Director of Conversion Sciences & A/B Testing, where they built a team and focused on improving lead generation and online revenue for clients through A/B testing, UI/UX benchmarking, user analytics, and behavioral analysis.

After that, Corte worked as the Director of User Experience & Conversion Optimization at The Doyle Group, overseeing user experience and conversion optimization strategies. Currently, they are the Manager of Site Usability, Conversion Optimization & Web Analytics at Natural Life. In this role, they are responsible for creating a frictionless retail website experience, directing conversion optimization and A/B testing programs, and managing web analytics properties.

Throughout their career, Corte has demonstrated a strong focus on data-driven decision-making, user experience optimization, and achieving measurable results in the digital space.

Corte Swearingen holds a Bachelor of Science (B.S.) degree in Applied Physics & Mathematics from the University of Illinois Urbana-Champaign. In addition to their formal education, they have obtained various certifications including Dynamic Yield Academy Training from Dynamic Yield in June 2020, Data Analysis with Adobe Analytics Analysis Workspace from Adobe in March 2020, and Optimizely Platform Certification from Optimizely in November 2014. They have also received certifications in E-Commerce Analytics: From Data to Decisions from Google in July 2014, Google Analytics Certification from Google in April 2014, and Digital Analytics Fundamentals, Google Analytics Platform Principles, Online Conversion Practitioner Certification, Online Marketing Certified Professional (OMCP), PPC Practitioner Certification, SEO Practitioner Certification, Social Media Practitioner Certification, and Web Analytics Practitioner Certification from various institutions (Market Motive and OMCP® Online Marketing Certified Professional), with specific dates of obtaining these certifications being unavailable.

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