Gustavo Siemsen

Gustavo Siemsen is an accomplished marketing executive with extensive experience in various leadership roles across the beverage and retail sectors. Currently serving as CMO Global at Natural One S/A since January 2022, Gustavo previously held the position of Partner New (Ad)Ventures at teya, where responsibilities included developing new business and digital learning platforms. As the CEO and Founder of Gloops Puro Natural Ltda., Gustavo launched a pioneering non-alcoholic beverage startup, creating a new market segment for carbonated natural juices. Earlier roles include Marketing Director at Iguatemi Empresa de Shopping Centers, where Gustavo implemented corporate marketing strategies and led a team of 45, and a successful tenure at PepsiCo, where strategies increased market share and introduced innovative products in Latin America. Gustavo's career also includes marketing management positions at Yahoo! and SC Johnson and early experience at Elma Chips Brasil. Gustavo holds a degree in business administration from FGV - Fundação Getulio Vargas.