Chris Witham

Senior Director Of Category Strategy And Insights at Nature's Way

Chris Witham has a diverse range of work experience in various roles and industries. Starting in 1992, they worked in credit and collections at Borden Foods for a couple of years. In 2001, they became a senior account executive at CRI Advantage, where they led IT services and solution-selling activities. From 2004 to 2010, they held positions at Dean Foods, including director of the SUPERVALU team and national account manager for Albertsons, Inc. At The Hershey Company, they served as a customer sales executive, senior manager for front-end experience, director of category strategy and insights for the Target team, and omnichannel integration lead. In 2022, they became the principal consultant and owner of AMDG Consulting. Chris'smost recent role, starting in 2023, is the senior director of category strategy and insights at Nature's Way. Overall, Chris brings expertise in category strategy, insights, retail sales, business development, and managing key accounts.

Chris Witham received their College Prep degree from Bowling Green High School from 1985 to 1987. Chris then pursued a Bachelor of Arts (B.A.) degree in Business Administration and Management, General from Wittenberg University, where they studied from 1987 to 1991. Later, they attended Boise State University from 1997 to 1999, earning an MBA in Business.

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Timeline

  • Senior Director Of Category Strategy And Insights

    February, 2023 - present