JH

Jude Hoffner

VP, Product at NaviStone

Jude Hoffner is the current Vice President of Product at NaviStone. Prior to this, Jude served as the Vice President of Product Management at CohereOne from December 2014 to April 2016. In this role, Jude oversaw the development and delivery of digital marketing products driven by CohereOne proprietary browsing data collection technology.

Before CohereOne, Jude was the Executive Vice President of Marketing Services at Merkle - CDG BU from April 2011 to November 2011. In this role, Jude managed a team of 25 client service professionals who delivered strategic planning, campaign management and analytical services to 60+ clients who used Merkle's data accuracy, data management & campaign execution services. Jude was responsible for hiring, firing, performance reviews and salary adjustments of team members, and also led internal monthly meetings to share results and provide visibility into best practices being developed for individual clients. Jude provided executive level point of contact for primary client contacts, participated in responses to RFP’s, pricing of services, and development of Statements of Work, and conducted internal quarterly reviews of work flows to ensure quality control and identify opportunities to improve efficiency. Jude also led the regional office through post-merger integration.

Jude Hoffner reports to Larry Kavanagh, CEO. Jude Hoffner works with John Stieger - General Manager, Courtney Schack - Vice President Client Services, and Richard Israel - Vice President of Channels.

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Timeline

  • VP, Product

    Current role

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