Ala Igbariah has extensive work experience in marketing and advertising. They are currently working as the Head of the Marketing Department at Nazarene Tours since 2023. Prior to this, they were a Marketing and Advertising Lecturer at Ono Academic College starting from 2018. Ala Igbariah also held various roles at Samara Marketing Communication, including VP of Creative-Planning, VP of Creative, Creative Director, and Graphic Design Artist. They worked for Samara Marketing Communication from 2012 to 2017. Before that, they worked as a Strategic Marketing Specialist from 2011 to 2023. They also served as the Head of Marketing at Sara Health Services from 2015 to 2018 and as a Customer Retention Manager at Cellcom from 2010 to 2012. Ala Igbariah began their career as the Deputy Director of CASTRO from 2006 to 2009. They also founded arabiat magazine in 2007.
Ala Igbariah obtained a Master's degree in public policy from Tel Aviv University, which they completed from 2020 to 2021. Prior to this, they earned a Bachelor's degree in Marketing from Ono Academic College, which they completed from 2014 to 2018.
In addition to their formal education, Ala Igbariah has also obtained several certifications. In 2023, they completed the Senior Executive Leadership Program at Harvard Business School. Similarly, in 2023, they also completed the "ניהול שיחות וישוב סכסוכים" (Management of Negotiations and Conflict Resolution) program at Magid Institute - מכון מגיד מיסודה של האוניברסיטה העברית. In 2022, they completed the Leadership Program at MAOZ מעוז. Additionally, they obtained a certification in negotiation from Magid Institute - מכון מגיד האוניברסיטה העברית in 2021.
Furthermore, Ala Igbariah has acquired various certifications related to their previous career as a journalist and media professional. In 2018, they completed the advanced training for broadcast journalists at Thomson Foundation. Additionally, in 2016, they completed a Debate course at I`lam Media Center, and in 2014, they completed a Journalism and Television course at Birzeit University. Moreover, in 2012, they obtained a certification in Journalism and Speaking Skills from Agenda-The Center for Communication Strategy.
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