Tammy Henault

Chief Marketing Officer at NBA

Henault joined the NBA from Paramount Global, where she managed a team of more than 150 employees responsible for brand, partnership and performance marketing as well as audience development, customer acquisition and retention.

In 2021, Henault led the marketing strategy for the global launch of Paramount+, the rebranded version of CBS All Access. During her eight years at the company, she also led marketing for more than 100 original and exclusive shows and movies, including “1883,” “Halo,” “Star Trek: Discovery” and “The Good Fight,” as well as live sports programming and other original library content. Henault previously led the go-to-market strategy for CBS All Access.

Prior to Paramount, Henault served as the New York Times’ managing director of consumer marketing for digital products. She also held various direct-to-consumer and performance-marketing positions at Time Inc. for People, Time and InStyle magazines.

Henault holds an MBA from New York University’s Stern School of Business and a bachelor’s degree from the University of Pennsylvania.

Links


Timeline

  • Chief Marketing Officer

    November, 2022 - present