NBA
Henault joined the NBA from Paramount Global, where she managed a team of more than 150 employees responsible for brand, partnership and performance marketing as well as audience development, customer acquisition and retention.
In 2021, Henault led the marketing strategy for the global launch of Paramount+, the rebranded version of CBS All Access. During her eight years at the company, she also led marketing for more than 100 original and exclusive shows and movies, including “1883,” “Halo,” “Star Trek: Discovery” and “The Good Fight,” as well as live sports programming and other original library content. Henault previously led the go-to-market strategy for CBS All Access.
Prior to Paramount, Henault served as the New York Times’ managing director of consumer marketing for digital products. She also held various direct-to-consumer and performance-marketing positions at Time Inc. for People, Time and InStyle magazines.
Henault holds an MBA from New York University’s Stern School of Business and a bachelor’s degree from the University of Pennsylvania.
NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.