Chris Larson

Chris Larson has over 30 years of experience in retail merchandising and marketing, currently serving as Senior Director, Retail Partnerships Lead at the National Basketball Association since 2000. In this role, Chris Larson manages US-based traditional retail accounts and oversees partnership execution, while also creating and implementing retail marketing and event programs to enhance sales and profitability. Prior to this, Chris Larson held the position of Senior Director of E-Commerce Merchandising and Marketing for NBAStore.com and WNBAStore. Chris Larson's earlier experience includes nearly a decade at Foot Locker, where responsibilities encompassed buying and planning merchandise assortments for over 400 Kid’s Foot Locker stores, as well as collaborating with vendors to develop exclusive apparel lines. Chris Larson earned a degree from New Jersey City University between 1987 and 1991.