Nectar360
Melissa Desmond has an extensive background in marketing and business development, with experience in leading large teams and managing key partnerships. Melissa has worked in various roles such as Group Partner Director at Nectar360 and Aimia Inc, as well as Senior Campaign Manager at Everything Everywhere Ltd. Melissa holds a Bachelor of Business degree in Marketing from Charles Sturt University and a Diploma in Marketing Management from TAFE NSW. Throughout their career, Melissa has achieved success in developing loyalty programs, executing marketing campaigns, and exceeding business targets.
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Nectar360
Nectar360 is a fully integrated loyalty, insights and media services agency. We own and operate Nectar, the UKs largest loyalty programme, helping some of the UKs biggest brands to build impactful relationships with their customers. We manage Sainsbury’s shopper marketing services, utilising our insights and media expertise to connect the Sainsbury’s businesses, FMCG brands and their customers. To understand and influence 19 million customers, we use our rich transactional and lifestyle data. Using our unmatched Nectar data-set and encompassing media portfolio we create impactful and relevant customer experiences – connecting our brand partners to their customers.