Gwen Hurd

Gwen Hurd currently serves as the iD Cloud Marketing representative for North America at Nedap Retail, where a Google Search Strategy implementation led to a 350% increase in site traffic and a 700% rise in engaged sessions. Previous experience includes roles as a Digital Strategist and Digital Marketing Specialist at The Channel Company, focusing on new agency product offerings and internal digital marketing training. Gwen held the Marketing Manager position at One Source Security and Automation, Inc., and at Rx Green Technologies, where responsibilities included managing digital ad campaigns and developing marketing budgets. The professional journey began as a Marketing Assistant at Blackdog design/build/remodel. Gwen holds a Bachelor of Arts in English from the University of Massachusetts Amherst and a Master of Arts in Communication and Public Relations from Southern New Hampshire University.